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Internet streaming made scalable

Living in London but from Danish origin, Mikkel Dissing was a regular listener to Danish radio early 2000. In those days he was also a ‘heavy user’ of Napster, which led to the idea to combine peer-2-peer (P2P) technology with broadcasting services. As a result Rawflow was founded in April 2000, for which Dissing now acts as CEO. This week, the company announced its first round of financing attracting €3.2 million from Benchmark Capital.

Rawflow’s P2P technology makes it possible for broadcasting companies to multiply their audience up to 5 times without needing additional investments in bandwidth or hardware. The solution promises to make Internet broadcasting more financially viable as it reduces the costs that are usually related to each extra viewer an Internet broadcaster attracts. This ‘penalty of success’ is eliminated by Rawflows’ Intelligent Content Distribution (ICD) solution, as they call it.

Dissing explains: “Say the BBC wants to broadcast a radio program over the Internet. Instead of sending it directly to 1000 customers, it can now send it out to only 200 and reach the additional 800 through peering. The upload capacity of listeners is used to share the information among customers.”

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