[Xchange] Internet streaming made scalable
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Internet streaming made scalable
Living in London but from Danish origin, Mikkel Dissing was a regular
listener to Danish radio early 2000. In those days he was also a ‘heavy
user’ of Napster, which led to the idea to combine peer-2-peer (P2P)
technology with broadcasting services. As a result Rawflow was founded
in April 2000, for which Dissing now acts as CEO. This week, the
company announced its first round of financing attracting €3.2 million
from Benchmark Capital.
Rawflow’s P2P technology makes it possible for broadcasting companies
to multiply their audience up to 5 times without needing additional
investments in bandwidth or hardware. The solution promises to make
Internet broadcasting more financially viable as it reduces the costs
that are usually related to each extra viewer an Internet broadcaster
attracts. This ‘penalty of success’ is eliminated by Rawflows’
Intelligent Content Distribution (ICD) solution, as they call it.
Dissing explains: “Say the BBC wants to broadcast a radio program over
the Internet. Instead of sending it directly to 1000 customers, it can
now send it out to only 200 and reach the additional 800 through
peering. The upload capacity of listeners is used to share the
information among customers.”
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