Just curious,  wouldn't this be the same thing as multicasting and/or RTP?

Where are the differences?

-august.

On Fri, 9 Sep 2005, geert lovink wrote:

> From: newsletters@xxxxxxxxxxxxxxxxxxxxxxxxxxxx
>
> Internet streaming made scalable
>
> Living in London but from Danish origin, Mikkel Dissing was a regular
> listener to Danish radio early 2000. In those days he was also a ‘heavy
> user’ of Napster, which led to the idea to combine peer-2-peer (P2P)
> technology with broadcasting services. As a result Rawflow was founded
> in April 2000, for which Dissing now acts as CEO. This week, the
> company announced its first round of financing attracting €3.2 million
> from Benchmark Capital.
>
> Rawflow’s P2P technology makes it possible for broadcasting companies
> to multiply their audience up to 5 times without needing additional
> investments in bandwidth or hardware. The solution promises to make
> Internet broadcasting more financially viable as it reduces the costs
> that are usually related to each extra viewer an Internet broadcaster
> attracts. This ‘penalty of success’ is eliminated by Rawflows’
> Intelligent Content Distribution (ICD) solution, as they call it.
>
> Dissing explains: “Say the BBC wants to broadcast a radio program over
> the Internet. Instead of sending it directly to 1000 customers, it can
> now send it out to only 200 and reach the additional 800 through
> peering. The upload capacity of listeners is used to share the
> information among customers.”
>
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